Privacy Policy
At hl77, protecting your personal information is a core commitment. This policy explains clearly how your data is handled on our platform.
This Privacy Policy governs the collection, use, storage, and disclosure of personal information provided by users of the hl77 platform. By accessing or using hl77's services — including cricket betting, live casino, slots, crash games, and bingo — you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.
hl77 is committed to maintaining the privacy and security of all users based in Bangladesh and elsewhere. We handle your data with care and apply industry-standard encryption and security practices to ensure your information remains confidential at all times.
Our Privacy Commitments
Six principles that define how hl77 handles your personal data.
SSL Encryption
All data transmitted on hl77 is protected by SSL encryption.
Data Security
Your personal and financial data is stored securely with restricted access.
No Third-Party Sale
We never sell or rent your personal data to any third party.
Transparent Use
We clearly disclose how and why your data is collected and used.
Communication Control
You can opt out of marketing emails at any time with a simple request.
Your Rights
Access, correct, or request deletion of your personal data at any time.
1. Information We Collect
When you register an account, use our services, or contact our support team, hl77 may collect the following categories of personal information:
- Identification data: full name, date of birth, gender, and a government-issued ID number for account verification purposes.
- Contact information: email address, phone number, and residential address (city/district, Bangladesh).
- Financial data: deposit and withdrawal transaction records, payment method details (e.g., bKash mobile number, Nagad account reference, Rocket wallet ID), and transaction history in BDT.
- Technical data: IP address, device type, operating system, browser type, session duration, and geolocation data to the district level.
- Behavioral data: gaming history, betting patterns, preferred game categories (cricket, slots, live casino), and platform interaction logs.
We collect only the information that is reasonably necessary to provide you with a safe, personalised, and compliant gaming experience. We do not collect sensitive personal information beyond what is required for identity verification and responsible gaming checks.
2. How We Use Your Information
hl77 uses the personal information we collect for the following lawful purposes:
- Account management: to create, verify, and maintain your player account, including identity verification checks required for responsible gaming compliance.
- Service delivery: to process deposits and withdrawals, confirm transactions, credit bonuses, and resolve disputes related to your gaming activity.
- Platform improvement: to analyse usage trends, improve game selection, optimise performance for users in Dhaka, Chittagong, Sylhet, and across Bangladesh, and develop new features.
- Fraud prevention and security: to detect, investigate, and prevent fraudulent activity, money laundering, underage gambling, and other unlawful conduct.
- Marketing communications: to send you personalised offers, bonus notifications, and promotional updates — only where you have opted in to receive such communications. You may opt out at any time.
- Legal compliance: to fulfil any legal or regulatory obligations applicable to our operations, including responding to lawful requests from competent authorities.
3. Cookies and Tracking Technologies
hl77 uses cookies and similar tracking technologies to enhance your experience on our platform. Cookies are small text files placed on your device that help us recognise you, remember your preferences, and ensure the platform functions correctly.
We use the following types of cookies on the hl77 platform:
- Essential cookies: these are required for the platform to function and cannot be disabled. They include session cookies that keep you logged in during your visit.
- Analytics cookies: these help us understand how users interact with hl77 — for example, which game categories are most popular, average session length, and page load performance in Bangladesh mobile networks.
- Preference cookies: these remember your settings such as language preference, currency display (BDT), and notification preferences, so you do not need to reconfigure them on each visit.
You may manage cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of the hl77 platform. Continued use of our platform following the display of a cookie notice constitutes your acceptance of our cookie use as described in this policy.
4. Sharing Your Information
hl77 does not sell, rent, or trade your personal information to third parties for their own marketing purposes. We may share your information only in the following limited circumstances:
- Service providers: we may share necessary data with trusted third-party vendors who assist in operating our platform, processing payments (e.g., bKash, Nagad, Rocket, Upay), delivering customer support, or conducting fraud detection — all under strict confidentiality agreements.
- Legal obligations: we may disclose your personal information if required to do so by applicable law, court order, or governmental authority, or if we believe in good faith that such disclosure is necessary to protect our rights, your safety, or the safety of others.
- Business transfers: in the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction, subject to equivalent privacy protections.
We require all third parties to whom we disclose personal data to respect the security of your information and to treat it in accordance with applicable data protection principles. We do not permit third parties to use your personal data for their own marketing purposes without your explicit consent.
5. Data Security
hl77 employs a range of technical and organisational measures designed to protect your personal information from unauthorised access, disclosure, alteration, or destruction. Our security framework includes 256-bit SSL encryption for all data in transit, firewalls and intrusion detection systems, restricted access controls for internal staff, regular security audits and vulnerability assessments, and encrypted storage for sensitive account data.
While we take every reasonable precaution to safeguard your information, no data transmission over the internet or electronic storage method is entirely risk-free. Users are encouraged to use strong, unique passwords for their hl77 accounts and to contact our support team immediately if they suspect any unauthorised access to their account.
6. Data Retention
hl77 retains your personal information for as long as your account remains active, or for as long as is necessary to fulfil the purposes described in this Privacy Policy. Following account closure, we may retain certain records for a period required by applicable regulations or legitimate business interests, including anti-money laundering records and transaction histories.
When your personal data is no longer required, it will be securely deleted or anonymised in accordance with our data management protocols. If you have a query about specific retention periods, please contact our support team.
7. Your Rights
As a user of the hl77 platform, you have the following rights with respect to your personal information:
- Right of access: you may request a copy of the personal information hl77 holds about you. We will respond to such requests within a reasonable timeframe.
- Right to rectification: if any of the personal information we hold about you is inaccurate or incomplete, you have the right to request that it be corrected.
- Right to erasure: subject to certain legal exceptions, you may request that hl77 delete the personal information we hold about you. We will assess such requests on a case-by-case basis.
- Right to withdraw consent: where your data is processed on the basis of consent (e.g., marketing communications), you have the right to withdraw that consent at any time without affecting the lawfulness of processing already carried out.
- Right to object to direct marketing: you have the right to object at any time to the processing of your personal information for direct marketing purposes, including profiling related to such marketing.
To exercise any of these rights, please contact our support team at [email protected]. We will acknowledge your request promptly and respond within a reasonable period. Please note that certain rights may be limited where we have a legal obligation to retain specific data or where processing is necessary for the security of our platform and other users.
8. Third-Party Payment Processors
To facilitate deposits and withdrawals in BDT, hl77 integrates with third-party payment processors including bKash, Nagad, Rocket, and Upay. When you initiate a financial transaction, you will be interacting directly with these payment providers' own platforms and interfaces. Each of these providers operates under its own privacy policy and terms of service, which govern how they collect and process your financial data.
hl77 is not responsible for the privacy practices of these third-party payment processors. We encourage you to review their respective privacy policies before initiating any transaction. hl77 only receives transaction confirmation data (reference numbers, status, and amount) — we never receive or store your bKash PIN, Nagad password, or any other payment credential.
9. Protection of Minors
hl77 is strictly an adult gaming platform. Our services are available exclusively to individuals who are 21 years of age or older. We do not knowingly collect personal information from individuals under the age of 21. If we discover that a user has provided us with personal information and is under 21, we will take immediate steps to delete that information and close the associated account.
Parents and guardians who believe their child under the age of 21 may have registered on hl77 are requested to contact our support team immediately at [email protected]. We take the protection of minors extremely seriously and will act swiftly to investigate and resolve any such reports.
10. Changes to This Privacy Policy
hl77 reserves the right to update or amend this Privacy Policy at any time. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify registered users via email or a prominent in-platform notice. Your continued use of the hl77 platform after any changes are posted will constitute your acceptance of the updated Privacy Policy.
We encourage all users to review this Privacy Policy periodically to remain informed about how hl77 is protecting your information. If you disagree with any changes to this policy, you should discontinue use of the platform and may contact us to request deletion of your account and associated data.
11. Contact Us
If you have any questions, concerns, or requests relating to this Privacy Policy or the way hl77 handles your personal information, please contact our support team. We are available 24 hours a day, 7 days a week to assist users across Bangladesh, including those in Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, Barisal, Rangpur, Mymensingh, and Cox's Bazar.
Email: [email protected] (please use plain text email; do not send attachments containing sensitive financial information). Our team will acknowledge your message within 24 hours and aim to provide a full response within 5 business days, Bangladesh Standard Time (BST, UTC+6).
Explore hl77 Safely
Now that you understand how we protect your data, feel confident exploring everything hl77 has to offer — from cricket betting to live casino games.